SHOP NEW
lovely jewels for everyday wear
-
Regular price
$20.00 Regular priceSale price$20.00 Save$-20.00 (%)Unit priceperGold New York NY Statement Ring
-
Regular priceFrom
$10.00 Regular priceSale priceFrom$10.00 Unit priceperCursive jumbo CZ initial necklace
-
Regular price
$15.00 Regular price$30.00 Sale price$15.00 Save$15.00 (50%)Unit priceperso lovely italian charm bracelet
-
Regular price
$55.00 Regular priceSale price$55.00 Save$-55.00 (%)Unit pricepericed goth cross necklace
2 colors
-
Regular price
$40.00 Regular price$75.00 Sale price$40.00 Unit priceperso lucky iced hoops
2 colors
-
Regular price
$24.00 Regular price$50.00 Sale price$24.00 Save$26.00 (52%)Unit pricepericed cherry necklace
2 colors
-
Regular price
$26.00 Regular priceSale price$26.00 Save$-26.00 (%)Unit priceper“Holy” 14k gold filled cross set
-
Regular price
$24.00 Regular priceSale price$24.00 Save$-24.00 (%)Unit priceper“Love” 14k gold filled heart set
-
Regular price
$45.00 Regular priceSale price$45.00 Save$-45.00 (%)Unit pricepergrace necklace
-
Regular price
$18.00 Regular price$30.00 Sale price$18.00 Save$12.00 (40%)Unit priceper“eternity” gold filled ring band
2 colors
-
Regular price
$20.00 Regular price$35.00 Sale price$20.00 Save$15.00 (43%)Unit priceper“halo” gold filled ring band
2 colors
GET PERMANENT JEWELRY WITH us
Discover the finest permanent jewelry in the industry at our two convenient locations: Victoria Gardens in Rancho Cucamonga and Fashion Show Mall in Las Vegas. Our expert team offers high-quality, lasting pieces that are custom-fit to you, providing a unique and timeless accessory that stays with you forever. Visit us today to experience the best in permanent jewelry!
meet the founder
I started so lovely when I was 16, during the quarantine when TikTok was at a high, and I found myself inspired by the jewelry brands I admired. I wanted to create pieces that made people think, "so lovely," and capture the sentimental beauty I’ve always cherished in jewelry. The butterfly in my logo represents transformation and growth—values that are deeply personal to me. As a girl who loved jewelry but struggled with tarnishing and high prices, I set out to design affordable, lasting pieces that I could be proud of. What started as online sales grew into a small kiosk, then a hut, and now a second location in Las Vegas. My dream is to keep creating jewelry that makes women feel beautiful, confident, and connected to something meaningful. Whether or not you buy with intention, I'm sure you will love our pieces.
- 𝒦𝒶𝓎𝓁𝑒𝑒
Founder & Designer
So Lovely Jewels
meet the founder
I started so lovely when I was 16, during the quarantine when TikTok was at a high, and I found myself inspired by the jewelry brands I admired. I wanted to create pieces that made people think, "so lovely," and capture the sentimental beauty I’ve always cherished in jewelry. The butterfly in my logo represents transformation and growth—values that are deeply personal to me. As a girl who loved jewelry but struggled with tarnishing and high prices, I set out to design affordable, lasting pieces that I could be proud of. What started as online sales grew into a small kiosk, then a hut, and now a second location in Las Vegas. My dream is to keep creating jewelry that makes women feel beautiful, confident, and connected to something meaningful. Whether or not you buy with intention, I'm sure you will love our pieces.
- 𝒦𝒶𝓎𝓁𝑒𝑒
Founder & Designer
So Lovely Jewels
Shop the look
Fast Shipping
We ship orders next business day
Free Returns
simply return using our return system.
Easy Exchange
Exchange by sending an email, packing your order, and taking it to your nearest PO.
- always on trend
- made to last
- 14k gold filled
Customer Reviews
San Diego, CAThis cross necklace is so cute, pretty, and affordable.
Cleveland Heights, OHsooo pretty, i wear everyday! i don’t even have to take it off for showering or sleep
Irving, TXThe necklace is beautiful and perfect for everyday wear.
Visit Us!
12475 North Mainstreet, B Rancho Cucamonga CA 91739