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lovely jewels for everyday wear
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Regular price
$70.00 Regular priceSale price$70.00 Save$-70.00 (%)Unit priceper"Audrey" oval vintage pearl watch
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Regular price
$25.00 Regular priceSale price$25.00 Save$-25.00 (%)Unit priceper"Mila" 14k gold filled virgin mary necklace
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Regular price
$18.00 Regular priceSale price$18.00 Save$-18.00 (%)Unit priceper"Lolita” 14k gold filled bow studs
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Regular price
$22.00 Regular price$0.00 Sale price$22.00 Save$-22.00 (%)Unit priceper14k gold filled adjustable micro pave cz tennis bracelet
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Regular price
$45.00 Regular priceSale price$45.00 Save$-45.00 (%)Unit pricepergrace necklace
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Regular price
$22.00 Regular price$38.00 Sale price$22.00 Save$16.00 (42%)Unit priceper“angel” 14k gold filled cross necklace
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Regular price
$70.00 Regular priceSale price$70.00 Save$-70.00 (%)Unit priceper“bejeweled” LIMITED vintage watch
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Regular price
$65.00 Regular priceSale price$65.00 Save$-65.00 (%)Unit priceper“perla” LIMITED vintage watch
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Regular price
$20.00 Regular priceSale price$20.00 Save$-20.00 (%)Unit priceper“promise” 24k gold filled heart adjustable ring
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Regular price
$23.00 Regular price$0.00 Sale price$23.00 Save$-23.00 (%)Unit priceper“Juliette” 14k gold filled cubic zirconia bow adjustable ring
meet the founder
I started so lovely when I was 16, during the quarantine when TikTok was at a high, and I found myself inspired by the jewelry brands I admired. I wanted to create pieces that made people think, "so lovely," and capture the sentimental beauty I’ve always cherished in jewelry. The butterfly in my logo represents transformation and growth—values that are deeply personal to me. As a girl who loved jewelry but struggled with tarnishing and high prices, I set out to design affordable, lasting pieces that I could be proud of. What started as online sales grew into a small kiosk, then a hut, and now a second location in Las Vegas. My dream is to keep creating jewelry that makes women feel beautiful, confident, and connected to something meaningful. Whether or not you buy with intention, I'm sure you will love our pieces.
- 𝒦𝒶𝓎𝓁𝑒𝑒
Founder & Designer
So Lovely Jewels
meet the founder
I started so lovely when I was 16, during the quarantine when TikTok was at a high, and I found myself inspired by the jewelry brands I admired. I wanted to create pieces that made people think, "so lovely," and capture the sentimental beauty I’ve always cherished in jewelry. The butterfly in my logo represents transformation and growth—values that are deeply personal to me. As a girl who loved jewelry but struggled with tarnishing and high prices, I set out to design affordable, lasting pieces that I could be proud of. What started as online sales grew into a small kiosk, then a hut, and now a second location in Las Vegas. My dream is to keep creating jewelry that makes women feel beautiful, confident, and connected to something meaningful. Whether or not you buy with intention, I'm sure you will love our pieces.
- 𝒦𝒶𝓎𝓁𝑒𝑒
Founder & Designer
So Lovely Jewels
Shop the look
Fast Shipping
We ship orders next business day
Free Returns
simply return using our return system.
Easy Exchange
Exchange by sending an email, packing your order, and taking it to your nearest PO.
- always on trend
- made to last
- 14k gold filled
Customer Reviews
San Diego, CAThis cross necklace is so cute, pretty, and affordable.
Cleveland Heights, OHsooo pretty, i wear everyday! i don’t even have to take it off for showering or sleep
Irving, TXThe necklace is beautiful and perfect for everyday wear.
Visit Us!
12475 North Mainstreet, B Rancho Cucamonga CA 91739